Anthony

Capitalizing on a New Niche without Overspending

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold...

Three Free Marketing Ideas to Drive Traffic to Your Site

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into...

Three Tips for Getting Featured on a Top Podcast or Radio Show

Podcasting can be an extremely effective way to build your brand and show your authority in your niche but it is also a time consuming and costly endeavor. You have to buy equipment and software, set a time to record weekly, and then edit and upload the podcast, not to mention the marketing. If...

What’s the Most Effective Type of Facebook Post?

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the...

What Does “Engagement” Mean?

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is...

Do Keywords Matter in a Post Hummingbird World?

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as...

The Five Step Plan to Ditch Paid Traffic for Organic

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well - their site had grown substantially and they were pulling a solid profit month after month - but it cost them a pretty...

Five Things I Look for When Evaluating a Client’s Website

When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for - those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage...

Using Kindle to Become a Thought Leader in Your Industry

Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of...