Micah

Hits vs. Conversions

How do you measure how successful your app or website is? If you're like most businesses, you could be paying attention to the wrong number. That number is hits (or visits, or downloads, or whatever you choose). Which website is more successful? One website gets 10,000 visits and sells 5...

What Do You Do if “Local” is Too Small?

I don't live in a small town. Although Folsom is a suburb of Sacramento and has "only" 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would...

Content Marketing for Funeral Homes

A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact...

Car Rental Marketing

Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar...

Hospitality Industry Marketing

Building a brand is especially crucial in the hospitality industry, where guests have the option of staying at any number of hotels or AirBnBs. Getting the word out about your advantages over the competition is more important than ever, and the best way to do that is with a website that has...

Content Marketing for Hair Salons

Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out,...

Pillar Content Writing from Great Leap Studios – An Introduction

SEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not reaching all the people that you could be. Pillar content writing is the most up-to-date way...

Lawn Care Marketing

Despite the fact that nearly everyone still needs lawn care services either at their home or place of business, it can be more of a challenge than ever these days to market your lawn care services so that they can find you. More and more people are starting up small service businesses, giving you...

Dental Practice Marketing

The medical field is competitive, no matter where your business is located are or what services you provide. Even in the smallest of towns, you're tasked with making sure that the locals trust you over any other dentists in your nearby area. Word of mouth is one of the best ways for dentists to...

Content Writing for Optometrists

There are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult...