Micah

3 Tips to Help You Write Content Faster

Recently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with...

How an Outline Can Help You Write Web Content Quickly

It would be a stretch to call myself an organized person. I'm not disorganized, mind you. I'm simply not someone that's gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of...

When The First Page of Google Is Not Enough

Ask any company what they want from their content marketing or SEO strategy, and they'll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It's an obvious goal - the further you're listed from the front page, the less...

How Important is Form for Content?

We started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content - something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000...

San Jose Content Writing and Marketing

San Jose and the surrounding cities are a haven for modern technology. Many of the world's most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I'm...

Market for the 2013 Holiday Season During the 2012 Holiday Season

The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a "fast" component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks, and...

INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years,...

Benefits of Passive Content

Last week, we discussed a type of content writing known as "Active Content." Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental...

What to Do With Wasted Content

When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn't appear...