Micah

Market for the 2013 Holiday Season During the 2012 Holiday Season

The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a "fast" component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks, and...

INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years,...

Benefits of Passive Content

Last week, we discussed a type of content writing known as "Active Content." Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental...

What to Do With Wasted Content

When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn't appear...

Benefits of Active Content

Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it's implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But...

Donate to Wikipedia

Wikipedia is fundraising again, and it's time that everyone that uses Wikipedia donates. As a writer, Wikipedia is a frenemy. On the one hand, Wikipedia can make it harder to rank for important search terms. One of the goals of copywriting is to rank for information related to the field of...

Clear Out Your Budget – Get Started on 2013 Today

Soon it will be December. What would become Great Leap Studios started in a living room by two people passionate about writing. December was traditionally a month off - not because either writer decided to take the holidays off, but because most non-retail companies consider December a dead time...

Optimizing Content for Conversion – Turning Visitors Into Revenue

This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that...

7 Best Numbers for Numbered Lists

Numbered lists are considered a staple of marketing content. People like numbers. For whatever reason, lists that start with a number draw in more readers than articles that don't. The most likely reason is that numbered lists indicate that there will be numerous points that the person can take...

Google Pagerank Appears to Be Updating Today

We'd say we're not ones to toot our own horn, but let's be honest - if we didn't, who would toot it? With all of these horns lying around here all un-tooted, someone has to toot them. It may as well be us. After all, they are our horns. Seems like a no-brainer. Word on the street is that the...