Micah

Benefits of Active Content

Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it's implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But...

Donate to Wikipedia

Wikipedia is fundraising again, and it's time that everyone that uses Wikipedia donates. As a writer, Wikipedia is a frenemy. On the one hand, Wikipedia can make it harder to rank for important search terms. One of the goals of copywriting is to rank for information related to the field of...

Clear Out Your Budget – Get Started on 2013 Today

Soon it will be December. What would become Great Leap Studios started in a living room by two people passionate about writing. December was traditionally a month off - not because either writer decided to take the holidays off, but because most non-retail companies consider December a dead time...

Optimizing Content for Conversion – Turning Visitors Into Revenue

This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that...

7 Best Numbers for Numbered Lists

Numbered lists are considered a staple of marketing content. People like numbers. For whatever reason, lists that start with a number draw in more readers than articles that don't. The most likely reason is that numbered lists indicate that there will be numerous points that the person can take...

Google Pagerank Appears to Be Updating Today

We'd say we're not ones to toot our own horn, but let's be honest - if we didn't, who would toot it? With all of these horns lying around here all un-tooted, someone has to toot them. It may as well be us. After all, they are our horns. Seems like a no-brainer. Word on the street is that the...

What Would the Silver Surfer Need to Do to Pay Back $10,000 in Debt?

The Silver Surfer is in trouble. He made some risky bets in Three Card Poker, and now he owes $10,000 to the Mafia. There's no time left – he has 1 hour to pay back the debt, or the mob will collect it for him, and they're a little fuzzy with the math. He turns to you and Great Leap Studios to...

2012 November Google Pagerank Update Expected Soon

Google's pagerank is fluid. It updates constantly through its web crawlers and it's not really a number, but a mathematical generation of value that can change any given minute of any given day. But Google does release a "pagerank" every three months or so - a numerical representation of your...

Could a Search Engine Beat Google/Bing?

Quick post for today, but answering a common question that people have about the future of search - whether or not the most popular search engines can ever be beaten. Spoiler Alert! The answer is yes. Take DuckDuckGo.com, for example. It's a simple search engine with no ads that doesn't track...