Micah

How Many Keywords Should Be in an Article?

Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. "Density," in...

Content Marketing vs. SEO – Is There a Difference?

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a "content marketing" company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we'd develop this handy little explanation about the difference between...

Let Us Build Your Online Reputation

Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced's biggest problem is that it has...

When to Split Test

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader's attention – one that understands...

How to Integrate Humor in Writing, Part 2

As you can see from this earlier post, I am very funny. But it's also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of humor. These...

Marketing Your City

Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don't know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx...

Comprehensive Guide to How to Start a Blog on Your Website

Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your...

Are You Ready to Invest in Product Descriptions?

eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you're looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can...

What Happened to Elance?

Those that have been with Great Leap from the beginning know that we started our company on Elance – arguably the world's best place to post projects and find providers that can give you the results you need. While numerous clients found us through Google or word of mouth, Elance was where we...

Pick a Topic, Any Topic, I Won’t Look

As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about...