Micah

Why Content Marketing for Life Coaches is Vital

While it's not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an...

What Makes an Article Viral?

The term "viral" is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, "going viral" means one of two things: The article gains rapid popularity in a short amount of time. The...

Could Google Be Hurting Websites With Search Engine Answers?

The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If...

How Many Keywords Should Be in an Article?

Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. "Density," in...

Content Marketing vs. SEO – Is There a Difference?

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a "content marketing" company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we'd develop this handy little explanation about the difference between...

Let Us Build Your Online Reputation

Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced's biggest problem is that it has...

When to Split Test

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader's attention – one that understands...

How to Integrate Humor in Writing, Part 2

As you can see from this earlier post, I am very funny. But it's also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of humor. These...

Marketing Your City

Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don't know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx...

Comprehensive Guide to How to Start a Blog on Your Website

Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your...