Micah

Are We Selling SEO?

All over this website you'll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a...

How to Provide SEO for Psychologists

Therapy is a business like any other. While the service itself is far more personal, before a psychologist can help their clients, clients have to find them, and that means marketing to those that need help with their mental health. The problem is that active marketing doesn't necessarily match...

Meta Descriptions: Still Pretty Useless for SEO

In 2014, I wrote an article titled "Why Meta Descriptions are Useless for SEO." At the time I had comments open (I have since turned them off since the website was receiving over 20,000 spam comments a month and you can just reach me on Twitter if you have a response), and I received a lot of...

Sacramento SEO Company | Great Leap Studios

Welcome to Great Leap Studios. We're an SEO company based near Sacramento, California, serving local, national, and international businesses. Our focus is on content based SEO and online marketing, providing copywriting/content writing solutions that help businesses improve their rank in search...

Landscaping SEO | A Case Study

July of last year, Great Leap Studios was hired by a landscaping company to improve their website presence. We worked with landscaping SEO before, but this was the first time we were given full creative control and a monthly budget. Let's go over the issue: The Problems: Mediocre Hits, but Worse...

Examples of Plastic Surgery Content and Blog Post Ideas

Succeeding as a plastic surgeon is about marketing. Most clients know little about the difference between two plastic surgeons. Half of the before and after plastic surgery pictures you see online were taken from other websites, and even the ones you take yourself are rarely taken by a...

My Love Affair With The Vertical Bar “|” Key, and Why It’s Great for SEO

I am in love with Shift-backslash, also known as the "vertical bar" or "straight line" or this thing: | Ask any one of my clients and they will tell you that I have an affinity for this key. I adore it. I think it is a beautiful key, one that should be in nearly every title of every main website...

Adobe Flash is Dying: Replace Your Website at Great Leap Studios

Google's Mobile Update has already affected billions of websites. Your website now needs to be mobile ready, or you will experience a drop in search rankings on mobile phones. Soon, all websites will need to be responsive web designs - websites that are able to adapt to the screen they're being...

Sometimes All You Need is a Page

Not long ago I visited Tahoe, and while I was there I thought to myself "hey, Tahoe is not far from Folsom, maybe I should try to market myself here more." There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so I thought it would...

Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically

Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you've ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time,...