Micah

My Love Affair With The Vertical Bar “|” Key, and Why It’s Great for SEO

I am in love with Shift-backslash, also known as the "vertical bar" or "straight line" or this thing: | Ask any one of my clients and they will tell you that I have an affinity for this key. I adore it. I think it is a beautiful key, one that should be in nearly every title of every main website...

Adobe Flash is Dying: Replace Your Website at Great Leap Studios

Google's Mobile Update has already affected billions of websites. Your website now needs to be mobile ready, or you will experience a drop in search rankings on mobile phones. Soon, all websites will need to be responsive web designs - websites that are able to adapt to the screen they're being...

Sometimes All You Need is a Page

Not long ago I visited Tahoe, and while I was there I thought to myself "hey, Tahoe is not far from Folsom, maybe I should try to market myself here more." There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so I thought it would...

Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically

Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you've ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time,...

Plastic Surgery Content Writing – Maximizing Your Budget

Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months...

Developing Your Local Presence in the Greater Sacramento Area

Content marketing is one of the many tools that you can use to hit a national or international audience. But most companies do not need to market themselves nationally. Most businesses are trying to compete locally, because there is enough business locally to help them grow exponentially and spread...

What Are Google’s Vulnerabilities?

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty...

An 11 Year Old Explains Content Marketing for the Layman

Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.

Mobile is Coming: Are You Ready?

Today, Google is going through a major update. As more and more users switch to mobile search, Google is going to improve the search engine rank of websites that are "mobile ready" - websites with a responsive web design that look great on mobile phones. While almost all SEO techniques in the past...

How to Create an SEO Friendly Website with Ease

When someone calls me to ask about content and SEO, one of the first questions they ask is what an "SEO friendly" website means, and why it benefits them. Recently I had this conversation with a photographer, but the reality is that you can easily adjust this information depending on the industry....