Micah

Real Estate Content Writing and Marketing from Great Leap Studios

The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led...

Resurrect Your Dead Blog Today with Great Leap Studios

In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog.  There are millions of small...

Dead Blogs: Less Conversions

Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all...

Don’t Forget a Phone Number – A Lesson in Calls to Action

One of the first things you learn as an online marketer is that you should always try to add a call to action. A call to action is what tells the reader what to do next. While your website visitors may already know what they want, they may not necessarily be thinking about what they want when you...

Planning Your 2015 Content Writing Budget

2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts - One...

Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing

Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova - a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho...

Invest in Content Writing, Watch Your Business Succeed

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Content writing is not the perfect marketing method. It's a little slow compared to PPC and offline advertising, it...

Weaknesses of Content: SEO is Not Fast

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) There are some aspects of SEO that will have you seeing immediate results. Keyword articles can potentially generate a...

Weaknesses of Content: There Are No Guarantees

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Previously we looked at pseudoscience in content marketing as one of the weaknesses of content. Another weakness to...

Are There Any Weaknesses to Content?

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) It should be clear by now that investing in content is easily the best method of developing your website and your...