3 Trends to Expect with Social Media in 2012

Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today's SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social media is still evolving. The techniques that worked well in the beginning are having less and less of an effect as time passes, and companies are finding new ways to...

How to Get Your Website First in Google

In the spirit of Monty Python, we're going to give you the ...

To Keyword or Not to Keyword, That is the Question

One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you're feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based on that keyword. It's the heart of most online marketing and one of the most commonly request services we provide. But for many business owners, keyword articles may not be...

Winter Content Sale!

I don't do this very often but the unseasonably warm weather has me in a good mood of late, so for the next 2 weeks, any orders from new, recurring or returning clients for new content will receive a 20% discount. This applies to prepaid orders and content packages only, meaning:

• Minimum of 10 pages
• Articles
• Web Page Content
• Blog Posts
• eBooks
• White Papers

How to Integrate Humor in Writing, Part 2

As you can see from this earlier post, I am very funny. But it's also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of humor. These include:

• Randomness
• Implied Inflection
• ...
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How Much Do You Spend on Sales Staff?

Cold calling is a terrible use of resources. Maybe not a "Terrible" use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a few years of my life working for an enterprise software company. The company sold its product for as much as $30,000 or more, depending on use, industry, and budget. The company was hemorrhaging profits, ...

The Value of a Wasted Article

Article marketing is a key component in SEO. By creating articles and posting them both on article directories and websites that allow guest posting, we're able to provide your business with some immediate hits while the within-website SEO efforts begin to take effect. But the Google search algorithm is not a known science. In the past, we've created 3 near-identical articles for various personal projects:

• One article received 1,000 hits on the first day, then trailed off quickly ...
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Marketing Your City

Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don't know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx of new homeowners only to watch the market completely bottom out. The city is now struggling. Many of the residents are unemployed and those that are employed are taking lower salaries. No one has an...

Can a Coffee Shop Benefit From Internet Marketing?

One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you're creating another way for your business to communicate with customers and generate revenue. If you have a small coffee shop, for example, there are ample ways that you can use Internet marketing to your advantage.

Low Competition/Better E...

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Comprehensive Guide to How to Start a Blog on Your Website

Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog isn't easy. Most companies that start a blog fail to make it work and give up within a few weeks. So here is a comprehensive guide on how to start a blog that is sure to ...