Yes. But we'll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place:
Creating a website from scratch can be difficult. Thankfully there's WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get started. However, WordPress alone is still just the starting platform. For those of you that are just getting started or are struggling to figure ...
Read More ⇒Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced's biggest problem is that it has developed a fairly terrible reputation despite otherwise not being that bad a place to live or work, and that reputation is extremely clear if you search for information about the city online. Havin...
Read More ⇒
Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader's attention – one that understands the art of writing and reaching an audience. But there's a science to SEO as well. By testing two (or more) distinct pieces of copy, you can see which of them has the highest purchase rate, the lowest...
Read More ⇒There are several different types of content. Keyword articles, for example, are articles that are primarily used in article marketing and placed in directories to boost your immediate and long term SEO. Content articles are generally added to your website. Blog posts are blog posts, etc. Each and every type of content is designed to improve where you appear in search engines, inform potential customers, and hopefully lead to a purchase. Sometimes they talk about ferrets. Content may be th...
Read More ⇒Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it's not the only way to advertise. Another method that very few companies take advantage of is guest posting.
We chose this career because it was something we genuinely enjoyed, and we're always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit. There are so many ways that writing can be used to improve your "marketing." We're placing that in quotations because not all marketing is designed to attract customers or improve your business.
Pinterest mania is sweeping the nation. One might even call in "Pinsanity" although that would be a lame joke, so don't. You can call it "Jeremy Pin." Then it's a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He did well when no one expected to and everyone referred to it as "Linsanity" because everyone makes bad jokes and terrible puns… Anyway, moving on. Pinterest's popularity is astounding right now, and w...
Read More ⇒
Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim it. Now many of these practices are illegal. Your testimonials must be associated with a real person ...
Read More ⇒
The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That's why companies invest thousands of dollars into marketing their businesses in October and November. Their goal is to prepare for the wave of Internet purchases so that by the time the...
Read More ⇒
A fresh white paper explaining why in 2012 content is more important to your web marketing plans than ever before.