Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees that your website is not some bare bones site with little value. They also build trust with the reader, which encourages better conversions.
It’s that value that makes running a blog important, and that’s why nearly every industry should strongly consider an active blog.
Industries That Need a Blog
There is no industry that cannot benefit from some type of regular blogging, but for some industries it is arguably crucial. The following are three fields that should always have an updating blog on their website:
- Psychology/Psychotherapy/Psychiatry
If you run any type of psychology based practice, you need a blog. Your potential clients are going to be examining your information thoroughly, and deciding if you’re someone they can trust. Without a blog, they will not be able to feel you’re someone with personality, and without an updating blog they have nothing to go on to build trust. If you run any type of psychology practice, you want to have a blog with information for those suffering in order to build trust and show that you’re someone they’d like to share with.
- Locksmiths
Locksmiths have a generally poor reputation for trust, which in general is completely unwarranted. But in order to overcome that stereotype, you need to find a way to develop trust with the potential caller. Blog posts provide that, because they show the reader that you care enough to take the time and share information with them. The more content they see on your site that is valuable, the more they’ll trust you to do your job.
- Movers
Moving companies suffer from a similar issue. When hiring someone to move all of your stuff – especially if you are a small local business – a person needs to genuinely trust that you’re not only careful, but talented, accountable, and intelligent. Blog posts can give off that vibe and allow you to easily turn website visitors into customers.
Website Content Development and You
Every single company website can benefit from some type of blog or updating article directory, because no matter where you are in search engines you have the potential to make an impact if you turn your website into something of value. Visitors are important, but once those visitors reach your website you want to make sure they are impressed by its value.
Blogs are only one way of many to improve trust on a website, but they are a simple and effective way, and because blog posts can also help with SEO, your business should be strongly considering it.
