The medical field is competitive, no matter where your business is located are or what services you provide. Even in the smallest of towns, you’re tasked with making sure that the locals trust you over any other dentists in your nearby area. Word of mouth is one of the best ways for dentists to find new patients, but word of mouth alone is rarely enough.
If you want to make sure you reach the widest potential number of new patients possible, stand out easily with quality content marketing. Many dental practices recognize the importance of reaching out to patients, but waste their money on expensive television, magazine, or billboard ads. These reach a limited audience and are only displayed for a limited amount of time at a very high cost.
An ad in a local magazine, for example, can cost upwards of $2,000, and while it may reach the local market, the number of people reading the magazine that are also looking for a dentist AND notice your ad is often in the single digits, if not fewer. But for the same investment into online content marketing, you can:
- Reach Far More People
- Target Outreach to Those Already Searching for Dental Care
- Generate Leads Indefinitely – Your Content is Permanent and Always Online
These are just a few advantages online marketing has over more traditional forms of advertisement. When you start marketing your dental practice online, you’ll find that more patients will be able to find you and seek you out for dental information and treatment.
What Is Online Content Marketing for Dental Practices?
Search Engine Optimization, or SEO, is key to marketing your dental practice online. Content in a variety of forms is the best way to optimize for search anda make sure that people seeking dental care can find you, whether they’re searching “dentist in [your location],” or a specific service, like “braces,” or “cavity filling.”
Search engines present websites with relevant and fresh content to potential patients first, before websites that haven’t been updated more recently or that don’t have as much information on them. Content marketing is one tool, along with social media, Adwords, and more, that helps make sure they find you first.
Types of Content for Dental Practice SEO
To keep your dental practice’s website at the top of the search results, we create unique, high quality content in different formats that appeal to different people, such as:
- Blog posts
- Social Media Posts
- Permanent Website Articles
These various outreach methods also allow you to include more detail about your practice, giving patients a better idea of what it’s like, and demonstrating to them your depth of knowledge of and expertise in dental care. A higher amount and quality of content also improves your SEO, as the more information is on your website, the more words and phrases there are to target and address search engine users.
Contact Great Leap Studios for Online Content Marketing for Dental Practices
Content marketing is one of the many online (and offline!) marketing services we offer for dentists throughout the United States and abroad. We want to help you make your dental practice the best and most well-known in your area, and can help you accomplish these goals using online content marketing. Contact us today by calling (347) 460-5492 or by filling out our online form. We’d be glad to provide you with more information on how dental SEO can benefit you specifically, or talk to you about all of our marketing services.