Despite the fact that nearly everyone still needs lawn care services either at their home or place of business, it can be more of a challenge than ever these days to market your lawn care services so that they can find you. More and more people are starting up small service businesses, giving you competition in even the smallest of cities that can make it difficult to get clients, and even those that need you may think they can “do it themselves” because they haven’t learned of your value.
Offline marketing methods have also fallen behind in terms of value. Ads on local news channels, magazines, billboards and radio no longer reach as many people in a given community as they used to, and hardly anyone uses the Yellow Pages anymore.
The good news is that more people are using one method of finding goods and services they need, and it’s also easy and inexpensive for you to utilize: online search engines. If you show up high in Google search, you’ll get many free leads every time someone looks for your services.
But showing up #1 in Google isn’t simple. You can’t just create a website with a short description of your services and your contact information. You need to stand out. The best way to do that is with a website that is frequently updated, optimized for search, and filled with good online content.
How Does SEO and Online Marketing Improve Your Company’s Revenue?
For potential clients to see your website, it needs to be highly ranked in search engine results. Most people search for the home services they need online, yet very few will ever click to the second page of Google. They’ll often quit after the first few they see. That means you need to not only have a website – you need to be actively marketing it ahead of your competitors.
Search engine optimization, or SEO, keeps your website’s search result ranking up by making sure that content on it is:
- Updated Often
- Wide Ranging
- High Quality
Even though most people now search for services online, local and small businesses still don’t commonly take advantage of online content marketing and SEO. You’ll be ahead of the game your lawn care business is presented online as a go-to resource for those seeking lawn mowing, seeding, and watering, flower bed maintenance, leaf raking, and other lawn care services in your community.
What Is Online Content and What Does It Do?
Online content in the form of blogs, social media posts, articles, and email newsletters, to name a few options, can do many positive things for your lawn care business more effectively and for less money than traditional outreach methods. It can:
- Advertise your business to a wider audience indefinitely, unlike TV or magazine ads
- More thoroughly detail the services you provide
- Offer clients general information about lawn care, establishing you as an expert in your field
- Engage with clients more directly, answering their questions and posting about upcoming promotions on social media
This wide variety and greater quantity of content also helps boost your website’s ranking in search engine results. The more pages and information your website has, the more relevant and valuable to searchers it’s listed as.
Contact Great Leap Studios to Invest in Online Content Marketing for Your Lawn Care Business
Great Leap Studios has helped promote lots of small and local businesses in their communities. We recognize that your online presence is key to growing your lawn care business, and work to improve the quality of your website’s content. Call us today at (347) 460-5492, or fill out our form below.