Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer.
I wrote dozens of them and to this day, am still a go to ghostwriter for a handful of clients who are very, very smart about their content marketing.
Increasingly, one of the most effective and highest return ways to generate revenue for a business is to create high perceived value content. So thins like videos, webinars, podcasts, and yes, eBooks.
Now more than ever before, eBooks are viewed as a high quality product. Where they once the wares of snake oil salesmen, they have been validated by eBook marketplaces, namely Amazon’s Kindle. If you take advantage of this, you can generate press, drive traffic, acquire new subscribers and generally make a good amount of money for your business. More importantly, though, you put yourself out there as a top tier thought leader in your industry.
The Quick and Easy Kindle Plan
Last year, one of my long time clients came to me and said he wanted to launch a Kindle book in his industry niche. He was devoting a large portion of resources as a test to see how his book performed, but the bottom line was that he expected it to reach #1 in its category.
No small feat, especially with the recent explosion in self-publishing. But we did it – we launched an eBook that not only hit #1, it stayed there for weeks and started his foray into a new form of digital publishing.
Sure he had a big budget and did a lot of things to get there, but the book itself was simple.
It was about 15,000 words – 50 pages or so when formatted.
It had no images or special design or formatting.
The eBook cover was very simple – professional, but not over done.
And he didn’t spend a dime on advertising.
Amazon’s platform is so effective that you can generate some ridiculous sales simply by choosing the right keywords and tags for your book. Outside marketing is not only important – it’s vital – but if you choose a high trafficked segment of the market and don’t overspend on production, you can see a good return on your investment. More importantly, you can get a boat load of feedback for your content and drive traffic to your website and to your brand.
Should You Write a Book for Kindle?
If you are a figurehead for your brand, if you want to generate traffic to your website seeking more expertise, and if you have something unique or original to say about your industry, then yes, you should absolutely write a book for Kindle, especially if you are already publishing content for your website in the form of white papers or free reports.
It is that valuable.
The key is to find the right angle and audience and ensure the content targets them directly. Great Leap does this for quite a few of our clients, and I’d be personally happy to discuss the next best options for you and your business when it comes to authority marketing.
