Sometimes All You Need is a Page

Not long ago I visited Tahoe, and while I was there I thought to myself “hey, Tahoe is not far from Folsom, maybe I should try to market myself here more.” There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so I thought it would be worthwhile to create a page and maybe start a conversation with some Tahoe businesses.

So I came home, I wrote a page on South Lake Tahoe SEO and Content Writing, and then subsequently got busy and forgot about it.

Fast forward a few weeks. That page now shows in Google in the following places:

  • Number 1 for “South Lake Tahoe Content Writing”
  • Number 1 for “South Lake Tahoe Content Marketing”
  • Page 2, number 2 for “South Lake Tahoe SEO” (a bit harder a keyword, but getting there!)

That’s a pretty significant presence for a page that was created on a whim, with no additional marketing. But it’s also not a surprise. My website performs well, especially for the term “content marketing,” and South Lake Tahoe is a weak area for online marketing, so just one page was all that was needed to suddenly rank for some of the best keywords in online marketing and SEO.

All small businesses have this potential. If you’re a psychologist in Long Island, try targeting Garden City. If you’re a pest control company in Columbus, try targeting Delaware County. If you’re a plastic surgeon in Newport Beach, try targeting Irvine. You’ll find that all you may need is a few simple pages, and suddenly you’ve opened yourself up to a huge number of potential clients, all from one single page.

There are a lot of opportunities still out there. Some involve a steady stream of content for years. But sometimes all you really need is a single page.