Companies invest a lot of money into advertising. From newspaper ads to TV ads to billboards and more, countless thousands are spent trying to get your name out there. But how much are you spending on your website?
We live in a very different world than it was 15 years ago. Now, very few potential clients simply call a number they see on a bench ad. They do their research, and they do that research by Googling your business name and clicking on your website.
This means that your website is the first impression that you make on a potential customer. Research shows that website visitors will formulate an initial impression of your business in only a few seconds based on your website’s quality, and if you’re struggling with an old, unattractive website, you’re likely losing a great deal of business.
The Value of a Great Website
It is in your company’s best interest to make sure that your website is well constructed and relevant to your visitors. When your website is well made, it acts like an online business card that is accessible anytime and anywhere. Not only does it generate more business – it is a place for potential customers to verify that you are a company of value. If created properly, your website works for you by:
- Giving Customers Something to Find – If you don’t have a website at all, then customers have no way to verify that you exist. Sure, they can hear about you from a friend or family member – maybe even see an advertisement you created. But without a website, most will have no idea if you’re a real, active company.
- Showing Your Expertise – Your website, especially when filled with excellent, market targeted content, will show visitors that you’re someone that really knows what they’re doing. They’ll be able to trust that you can help them with their needs and they’ll be more likely to call you.
- Shows You’re Active and Thriving – Attractive, well constructed websites give you the appearance of value, just as a well designed business card shows that you’re successful and care about your professional presence.
In addition, well designed websites also increase engagement and generate more phone calls, especially if they’re filled with targeted content. Indeed, websites are better than business cards, because they can be found even by those customers you didn’t know existed. Your website is powerful sales tool that will drastically increase your visibility and your profit margin if created and used correctly.
Website Development by Great Leaps Studios
At Great Leaps Studios, we offer some of the most affordable website development in the US. We also create website rentals – websites that we create that you can rent from us for a low monthly fee.
We make sure that your website or rental site looks professional without sacrificing function or user experience. We know that websites are not a one size fit all solution and will work closely with you to make sure that your “online business card” represents your brand accurately.