Case Study: Lawn Care and Landscaping Blogs

The Client

Great Leap Studios was contacted by a landscaping and lawn care company in Central New York. The company had a website and some light marketing, but even though they were based in a small town with little competition, they were getting very few phone calls for any of their services.

They needed a writing partner that could help them with blogging for SEO purposes, and elected to use Great Leap Studios based on our low minimums and our experience writing about lawns and landscaping.

The Problems

There were two challenges that Great Leap Studios faced with this project. First, the company was very small, and their budget for starting out was only enough for 4 blog posts per month, with no additional writing and marketing. This would make progress incremental, and could be difficult to measure.

The second problem was that the website itself was not optimized for SEO, with few to no keywords. Blogging would help, but without optimizing the main site pages, progress could not be as easily guaranteed.

The Solutions

With few hits coming to the blog, we decided to focus blog posts on SEO optimization, rather than the so-called “evergreen” posts that most landscaping companies elect for. This allowed us to essentially add blog posts that mimic main site pages, and also plug in opportunities for relevant local keywords.

The Results

After two months of blog posts, the landscape and lawn care company noticed an immediate increase in phone calls, and found that their website was now at one of the top three results in Google Local, increasing their lead generation dramatically. As a result, they committed to using Great Leap Studios for another sister company associated with home design, and became a long term client of the GLS team.

For more information about our lawn care content, landscape content, or other SEO blogging services, please contact Great Leap Studios, today.