Category : Advertising

How 10 Hours May Have Helped An Engineering Company Earn Millions

A few weeks ago, we were contacted by a local engineering company in the military and air travel fields. The company's net earnings had increased 150% from the year before, with a revenue well over $10,000,000. But the company was receiving all of its clients through offline means: ...

“Doctors Hate This” and Other Misleading Click Through Rate Statistics

"Are "weird tricks" what drive click through rates for web ads?" a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as a...

Capitalizing on a New Niche without Overspending

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold...

So You Only Have $100 Per Month for Marketing – Now What?

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is...

Ad Retargeting and Content Writing – The Perfect Dual Strategy

Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly...

How Paid Advertisements Can Be Used to Split Test

Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I've worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid...

Content Marketing vs. PPC – Short and Long Term Benefits

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars...

How Content Marketing Improves An Ad Retargeting Program

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you...

Text Based In-Site Advertising – Putting Your Content to Use

Companies that invest in content will eventually see a great deal of success, and many of the pages they've added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about...