Category : Blogging

Early Case Study on Orange County Invisalign Marketing

The other day I received an email from a client. This client had a website about Invisalign in Orange County, focused solely on the OC - not the cities within Orange County, but the term "Orange County" themselves. They had created a website that was built around this keyword, with multiple pages...

Four Tips for Consistently Coming Up With Great Blog Post Ideas

Content marketing has helped both companies and individuals to increase their visibility, generate website traffic and boost their sales. Many have done this by creating a blog but it can be difficult to generate new ideas every day. If you have troubles coming up with evergreen concepts here are...

Real Estate Blogging: It’s Not As Much As It Sounds

Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO,...

Folsom Blog Writing | Blog Management Services in Folsom/Sacramento

There are many different components to an online marketing campaign. There is the development of main site pages - pages that are specifically relevant to potential customers - as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog...

Resurrect Your Dead Blog Today with Great Leap Studios

In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog.  There are millions of small...

Dead Blogs: Less Conversions

Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all...

3 Fields That Need a Blog (But Usually Do Not Have One)

Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees...

Coming Up With Psychiatry Blog Content

Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize - it's nice to show someone you can identify what they are suffering...

How Long Does it Take to Write a Blog Post?

Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes. I write very quickly...

Examples of Tourism and Travel Content and Blog Post Ideas

We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It's amazing how many advantages tourism companies...