Category : Competition

Content Marketing for Hair Salons

Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out,...

Content Writing for Optometrists

There are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult...

Website Visitor Behavior: Mobile vs. Desktop – By Ron Stauffer

Ed. Note: Not long ago I happened upon a few amazing posts by Ron Stauffer, an Internet Marketer with a knack for research. Even though I do not normally use guest posts on our website, his writing showed an outstanding understanding of the field, so I reached out to him on Twitter and asked him if...

The Bare Minimum Website

Small, local businesses may not need as much marketing to succeed as larger, national companies. More is always better, because it expands your reach and keeps you safe from your competition, but when you have a small investment budget, all you may need is the bare minimum in order to compete in...

What Makes Your Business Special?

The purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn't have some chance of surviving - at best, you barely get by and fail in a few years. At worst,...

An Upcoming Research Project by Great Leap Studios

Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it's hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is...

Market for the 2013 Holiday Season During the 2012 Holiday Season

The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a "fast" component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks, and...

How to Compete with Amazon in eCommerce

Amazon is essentially destroying other eCommerce companies, showing up first in almost every search for every type of product. In a way, they're becoming a monopoly - one that is becoming such a force that some experts believe Google itself may struggle as a result of Amazon's tremendous power,...

How Many Competitors Do You Actually Have?

The other day, when I was having a conversation with a long time client about the performance of his site in local search, he said something that made me think. I was trying to tell him that by optimizing your ranking for Google Maps and other local search engines, he was putting himself way ahead...