Category : Content Marketing

Capitalizing on a New Niche without Overspending

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold...

Examples of Nail Salon Content and Blog Post Ideas

Small businesses with limited competition are some of the prime beneficiaries of content marketing and online marketing. Rarely do local businesses think about online marketing, instead preferring to depend on nothing more than a storefront sign. But with the right website content, any local...

Three Free Marketing Ideas to Drive Traffic to Your Site

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into...

What Does “Engagement” Mean?

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is...

Examples of Automotive Content and Blog Post Ideas

Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select...

Examples of Dating Content and Blog Post Ideas

While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was "affiliate marketing." People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic...

Examples of Accounting Content and Blog Post Ideas

It's October. We're about six months away from tax season. It's a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn't ever a true break for accountants, October is as good a time as any to relax when it comes to your...

Examples of Antique Content and Blog Post Ideas

It's not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don't use the internet. But the baby boomers are retiring, and more and more of...

Examples of Pet Content and Blog Post Ideas

The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, "pet hotels," pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in...

Using Kindle to Become a Thought Leader in Your Industry

Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of...