Category : Content Marketing

10 Best Podcasts for Small Business Owners

In May, Micah and I started a podcast about content marketing - the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and...

What Kind of Free Content Generates the Most Leads?

This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get - what type of content is the BEST when it...

Does Content Marketing Scale Like Advertising?

I make no bones about my position in the content marketing vs. advertising argument. Content is simply better. In terms of ROI. In terms of overall value. In terms of branding. You simply get more from content and inbound tactics than you do from a straight ad. The problem of course is that...

Podcast Hits 100 Subscribers in 1 Month with Zero Marketing

Those who read this blog or listen to the GLS Content Marketing Podcast may know me as a content guy. A writer and a marketer who does a lot of website development and branding. But I have hobbies like any guy and so a few of my friends and I started a podcast in August about designer board...

Car Service and Limousine Content Marketing

As a car service and limousine company, you understand how important it is to continuously generate new leads and grow your business. And today there is no faster and more effective way to do so than by building a website that generates a lot of visitors. Great Leap Studios has worked with car...

These Five Common Branding Mistakes Cost Businesses Millions Every Year

Online branding strategies are not that different from offline strategies. Where businesses buy billboards and radio spots offline, they pay for Facebook Ads and podcast placements online. The difference, however, is that online we have so much more freedom of choice. We can pinpoint...

The Single Most Powerful Marketing Tool Online…is Free?

I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free - not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word...

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect - the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap...

Examples of Life Coach Content and Blog Post Ideas

Life coaching is a growing industry, and in the past we've worked with close a dozen life coaches developing life coach content. Life coaches are often dependent on the internet to attract clients, because the best way to make sure that you are seen as an expert is to create motivational,...