Category : Content Marketing

Content Writing vs. Paying for Google AdWords

Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers,...

The Pseudo-Science of Google Search Techniques

At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting...

How to Write a Promotional Article in Less than 45 Minutes

I got my start in content writing, so I’m always excited when the next topic on my list is content writing related. This time around, I want to talk about writing an article to promote your business. A lot of you need to do it – or at the very least find someone to do it – but you don’t...