Category : Copywriting

Case Study: Locksmith Content Rewriting

The Client: Great Leap Studios was contacted by a locksmith company. The company was a franchisee, part of a national locksmith franchise that gave each company their own website, complete with copy and pasted content. The duplicate content did not show up in search, and owner was looking for a...

Pepper Your Phone Number Around Emergency Services

At Great Leap Studios, home services represents a large percentage of our client base. These include industries like pest control, lawn care, home construction, electricians, plumbers, and more. Many of these industries, particularly: Plumbers Locksmiths Restoration Companies And several...

Planning Your 2015 Content Writing Budget

2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts - One...

Pain Points and Psychotherapy SEO

Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we've worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental...

3 Cheap Places to Find Content Ideas

If you've been following the Great Leap Studios blog over the past two weeks, which I'm sure that you have since everyone in the world has been following this blog, you've probably seen our series of posts with examples of different content ideas for different industries. We've been providing...

10 Best Podcasts for Small Business Owners

In May, Micah and I started a podcast about content marketing - the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and...

How to Write a Long Article for Your Website

Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for...

One on One Customer Service with Content

What if you used content to make your customers feel special? What if you used content to answer a specific customer's question? What if you couldn't figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content...

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect - the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap...

Three Things Every Website Visitor NEEDS to See Before Contacting You

What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to pick up the phone or...