Category : Local Search

Renting Your Business Website: What to Look For

Renting a website has become common practice. A company - often an SEO or content marketing company - creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It's an interesting business strategy, and one that...

It’s Tax Season – Where Are Your Clients?

While the internet has changed the way customers find products and services, it hasn't replaced the average in-person company. Companies that rely on a storefront or in-person conversations can still attract business, because a great deal of business is still completed in person. What the internet...

For Pest Control Companies – the Time is Now

Effective search engine marketing is about anticipation. You don't want your company to just be catching up all the time. You want to strike before other companies, so that when your services are in high demand you're already leading in local search. For a lot of companies, that's easier said...

Why Content Marketing for Life Coaches is Vital

While it's not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an...

Marketing Your City

Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don't know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx...

Can a Coffee Shop Benefit From Internet Marketing?

One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you're creating another way for your business to...

Put Your Business Into Yelp

Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert...

Roaming the Web for Free Online Advertising Tools

One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and...

Generating Quick and Easy Traffic with Press Releases

There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my...

Is Your Data Right in Local Search?

A lot of people create local search profiles, start optimizing, start gathering reviews, and start overhauling their websites but they neglect one simple thing - they forget to check if their data is actually correct in those local portals. It's a huge problem and even some major corporations have...