Category : PR

Developing the Best Real Estate Website Outline for SEO

Yesterday afternoon I was given the opportunity to speak to the Sacramento Realtor Association's Folsom Tour. It was a group of about 40 to 60 real estate agents, and before they went out to tour some of the homes in Folsom that have been put on the market, I spoke with them about the benefits of...

What is a Value Proposition?

Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is "value proposition." A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way...

Three Tips for Getting Featured on a Top Podcast or Radio Show

Podcasting can be an extremely effective way to build your brand and show your authority in your niche but it is also a time consuming and costly endeavor. You have to buy equipment and software, set a time to record weekly, and then edit and upload the podcast, not to mention the marketing. If...

10 Best Podcasts for Small Business Owners

In May, Micah and I started a podcast about content marketing - the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and...

What Is Your Brand Really Worth?

A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or...

Offline QA: Puerto Vallarta Tourism and Online Marketing

This past week I have been privileged to spend a week in Puerto Vallarta, Mexico. It has been an incredible experience. During my travels, I met someone that helped invent the internet (literally, in like the 1960s), a fire chief from New York during 9/11, and several other nice people while...

How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases

A client of ours recently wrote asking for a press release to promote an eBook we developed about six months ago. The eBook was done, she had her ducks in a row and she was ready to push out a press release to get some coverage. But she wanted it overnight. Now we can accommodate these...

How to Get a Guest Post on a Major Industry Site

Anthony Writing this Blog Post Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that...