Category : Search Engines

How Some Websites Drop in Google Before They Get Better

The primary goal of content writing is to improve the website's rank in search engines. While there are other benefits, such as improving conversions, building trust, etc., content writing's main goal is to help a website raise its status in Google search for specific, targeted keywords. To do...

What Are Google’s Vulnerabilities?

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty...

What Google is Doing Wrong

Google has long been "the name" in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google's claim to fame is an algorithm that does a fantastic job removing spam and...

Long Term Thinking: Companies that Invest Now Have Massive ROI

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it...

Google Hummingbird and Authority Content

Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their...

Google Hummingbird Update: Infographic

Google Hummingbird may not have received much press outside of the marketing world, but it's believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It's a change designed specifically to assist websites that offer...

An Update on Staten Island Pest Control Marketing

About 5 months ago, I created a research post on pest control marketing, specifically looking at what it takes to complete in online marketing and branding for pest control. I chose the Staten Island area, because it's a fairly large area without a large online branding presence. Five months...

The Death of SEO: Introduction to Content Writing in a Post Search Engine World

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete –...

Problems with YP Websites for Small Businesses

YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don't have a website, this may seem like a steal. After all, you get an attractive, mobile ready...

Content Marketing vs. PPC – Short and Long Term Benefits

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars...