Category : Social Media

The 10 Minute Solution to Managing Your Company’s Facebook Page

Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder...

You’re (probably) Spending Too Much Time On Facebook

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages...

What Makes a Good Google Plus Post?

Google+ isn't the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a...

Pinterest Marketing: Can You Cash in On This Trend?

Pinterest mania is sweeping the nation. One might even call in "Pinsanity" although that would be a lame joke, so don't. You can call it "Jeremy Pin." Then it's a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He did...

3 Trends to Expect with Social Media in 2012

Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today's SEO and online marketing world, there is something to be said about how social media helps...

Thoughts on the Purpose of Social Media

This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without...

Hitting the Right Tone on Your Facebook Page

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and...

Three Things Every Web Video Needs to Succeed

It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not...

The Five Essential Social Media Profiles

For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better part of five years...