Content turnaround is usually pretty quick. Rarely do we have a project that takes more than a few weeks to complete, and most of our clients know they can contact us to get the content they need right away. But 2014 is coming up, and that means new budgets, new content, and new needs. That’s …
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from, …
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and …
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is …
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the …
Small Business Marketing – The Thought Process of Your Customers Read More »
Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants …
Complementing Your Content Marketing with Adwords and Social Media Read More »
The housing market is finally improving, and as it improves, so too does the need for quality real estate experts that can buy, sell, or rent homes while offering excellent customer service. That could be you. But for you to sell your real estate services, you need to make sure that people can find you, …
Examples of Real Estate Content and Blog Post Ideas Read More »
We’re facing an increasingly negative world. It’s one where it’s easier to say something mean than it is to say something nice, and few people donate even a moment of their time to make someone else’s time better. This past week, in honor of someone’s 30th birthday, we decided to do 30 good deeds in …
Hello – You Have a Beautiful Life (and other good deeds) Read More »
Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker, …
Content Ideas for Real Estate Agents and Brokers Read More »
Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act …
Capitalizing on a New Niche without Overspending Read More »
