Blog

Some SEO Companies Re-Use Content

A few weeks ago a company contacted us to add content to their website. They were feeling desperate - their website had been online for months, and yet it had not attracted a single conversion. We checked out their site thoroughly and were a little surprised. The site was actually pretty good....

What is the Difference Between Inbound and Outbound Marketing?

Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers - especially online - is to get people to your website. There are two methods of marketing a...

Content Marketing vs. PPC – Short and Long Term Benefits

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars...

… So You Already Have a “Web Guy”

Great Leap Studios has a customer relationship manager that does a lot of cold calling. That's because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing...

5 Tips for Rewriting Articles From Other Websites

For better or worse, rewriting content is a part of content writing. While every great copywriter tries to write from scratch using their own knowledge and the research they've completed for the project, often you're asked to write an article that is nearly identical to another article that already...

Being Pseudo-Famous in the Internet Marketing and Online Marketing World

I'm going to level with you, reader. I love being behind the scenes. I love writing for other people, using my ability to research and understand common sense to craft articles and content that reads like it was written by an expert. I love making websites successful, and I love it even more when I...

How Content Marketing Improves An Ad Retargeting Program

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you...

3 Tips to Help You Write Content Faster

Recently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with...

Creating a Blogging Habit for Your Business

Habits. For businesses and the people who run them, habits are the foundation of everything you do - both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that...

How an Outline Can Help You Write Web Content Quickly

It would be a stretch to call myself an organized person. I'm not disorganized, mind you. I'm simply not someone that's gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of...