Blog

Pros and Cons of Forums for Content Marketing

If you've ever had a strange physical sensation and became a bit paranoid about your health, you likely searched for that symptom in Google. If you're like most people, the first few results were not a doctor's article giving you background of the symptoms, but rather a forum with dozens of people...

What Makes a Good Google Plus Post?

Google+ isn't the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a...

3 Thoughts on Image Searches and Marketing

Recently we've been working within our own analytics data and talking to businesses about how they use visitor information, and it's come to our attention that images and image searches have become a place of serious misunderstanding in the online marketing and content marketing world. Below are...

Some SEO Companies Re-Use Content

A few weeks ago a company contacted us to add content to their website. They were feeling desperate - their website had been online for months, and yet it had not attracted a single conversion. We checked out their site thoroughly and were a little surprised. The site was actually pretty good....

What is the Difference Between Inbound and Outbound Marketing?

Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers - especially online - is to get people to your website. There are two methods of marketing a...

Content Marketing vs. PPC – Short and Long Term Benefits

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars...

… So You Already Have a “Web Guy”

Great Leap Studios has a customer relationship manager that does a lot of cold calling. That's because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing...

5 Tips for Rewriting Articles From Other Websites

For better or worse, rewriting content is a part of content writing. While every great copywriter tries to write from scratch using their own knowledge and the research they've completed for the project, often you're asked to write an article that is nearly identical to another article that already...

Being Pseudo-Famous in the Internet Marketing and Online Marketing World

I'm going to level with you, reader. I love being behind the scenes. I love writing for other people, using my ability to research and understand common sense to craft articles and content that reads like it was written by an expert. I love making websites successful, and I love it even more when I...