Blog

Content Never Sleeps: Running a Business When You’re Done With Work

Most companies understand the value of a website. These days anywhere from 50 to 80% of your potential customers will look for companies just like yours online, and if you're not the first companies they find, they're not going to choose your business. If you don't have a website, you're missing...

Will Google Places Replace SEO?

Google Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It's existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search...

Guest Posts: Are They Losing Favor?

About a half a decade ago, all incoming links were important, and the best way to get incoming links was to buy them or comment on articles. You could generate dozens of links in little time, and you didn't have to do much for it to work. Then everyone was doing it and Google stopped rewarding...

Fresno SEO and Content Marketing – A Forgotten Location

Great Leap Studios is based in New York. But we have clients all over the world, and a satellite office in California. It's from this satellite office that we discovered how badly Fresno is in need of a search engine optimization company to market its businesses to Fresno residents and across...

Problems with YP Websites for Small Businesses

YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don't have a website, this may seem like a steal. After all, you get an attractive, mobile ready...

When is Content Marketing Fast?

When a client contact us to take over their content marketing, we often warn them that it can be slow. We don't know what's been done on their website in the past. We don't know how Google responds to new content on their site yet. We don't know when Google will reward the content. We've had...

3 Strategies to Make Repetitive Content Writing Easier

Some content writing is less than glamorous. In some cases, you'll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become...

Are You Listening to Our Content Marketing Podcast?

My business partner and I are proud to be one of the only content marketing podcasts on iTunes today, and we want an opportunity to hear from you. Our podcast is called "GLS Content Marketing Podcast" because titles of things are clearly our specialty, and it's available on iTunes and Libsyn for...

Locksmith Marketing: The Value of SEO for Locksmiths

Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim -...

Benefits and Weaknesses of Rental Websites

In the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so...