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3 Strategies to Make Repetitive Content Writing Easier

Some content writing is less than glamorous. In some cases, you'll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become...

Are You Listening to Our Content Marketing Podcast?

My business partner and I are proud to be one of the only content marketing podcasts on iTunes today, and we want an opportunity to hear from you. Our podcast is called "GLS Content Marketing Podcast" because titles of things are clearly our specialty, and it's available on iTunes and Libsyn for...

Locksmith Marketing: The Value of SEO for Locksmiths

Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim -...

Benefits and Weaknesses of Rental Websites

In the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so...

BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging!

Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself - or your company - shines through. It's the reason that social media is considered a big part of any new...

Podcast Episode 5 – Top 5 Content Marketing Myths

There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and...

Tanning Salon SEO and Content Marketing

Recently we've been exploring businesses and industries that would make a fortune if they had a better online presence. Without any other introduction, let's talk about tanning salons. The tanning industry is immensely profitable. Yet tanning beds in general tend to be one-size-fits-all. Most...

Storage Space and Company Content Marketing

"Storage Wars" has changed an entire industry. Not only has it drawn attention to storage auctions and the value of storage buying - it has also brought more attention on storage itself, and the ability to rent storage lockers to house your extra belongings. Storage rentals may not seem like a...

Does Your Content Answer a Question?

Not all site content is targeted for a keyword, or designed to rank well in search engines. When I write about a Case Study, like I did in the previous post, it's purpose isn't to show up for the term "case study" and attract millions of dollars in business. It's simply a post to build content, and...

3 Things You Can Do Without Us

Chief Vick: Trying to do a performance review here, Mr. Spencer. I thank you not to bother us. Shawn Spencer: Seems like a strange thing to thank me for, but you're welcome of course. Normally on this blog I show you many of the benefits of Content Marketing, and why you should strongly...