Many companies offer services that differ from each other, but are otherwise related in some way. For example, nail salons sometimes offer tanning services, psychologists offer life coaching services, and so on. Sometimes these services have a clear relation and connection, and sometimes they do not. With that in mind, there are times when it …
About 5 months ago, I created a research post on pest control marketing, specifically looking at what it takes to complete in online marketing and branding for pest control. I chose the Staten Island area, because it’s a fairly large area without a large online branding presence. Five months seems to be a decent time …
An Update on Staten Island Pest Control Marketing Read More »
After everything that goes into having a new website built for your business, the last thing on most lists is the content. The text on your site that conveys your branding message, convinces visitors to buy or signup for an email list, and that builds relationships with your audience. That stuff is precious gold and …
What Does It Cost to Have a Website Written For You? Read More »
As a car service and limousine company, you understand how important it is to continuously generate new leads and grow your business. And today there is no faster and more effective way to do so than by building a website that generates a lot of visitors. Great Leap Studios has worked with car service and …
Once you’ve developed a strong social media following, your next step is engagement. There are three ways that people can engage your social media account: They can “like” or “favorite” something. They can comment on a post or respond to you. They can share your post or retweet you for their own followers. That latter …
Online branding strategies are not that different from offline strategies. Where businesses buy billboards and radio spots offline, they pay for Facebook Ads and podcast placements online. The difference, however, is that online we have so much more freedom of choice. We can pinpoint demographics, streamline our messages, and generate razor focused messaging that goes …
These Five Common Branding Mistakes Cost Businesses Millions Every Year Read More »
I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word …
The Single Most Powerful Marketing Tool Online…is Free? Read More »
If you’ve followed the Great Leap Studios blog for awhile, which many of you have, you’ve probably noticed that we’ve increased the frequency of our posts dramatically – from one or two posts per week to 3 posts per day, every day, including weekends. We’re in the middle of our own content marketing experiment – …
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. …
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy Read More »
Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite …
What is Google Hummingbird and How Does it Affect You? Read More »
