What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to …
Three Things Every Website Visitor NEEDS to See Before Contacting You Read More »
When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings – …
Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly complementary duo – ad retargeting and content marketing. …
Ad Retargeting and Content Writing – The Perfect Dual Strategy Read More »
Recently I was listening to a radio station on my way to San Francisco that advertised a small business branding workshop in Modesto. It was a bit surprising, because the radio station was kHOP, which is a pop music station that I wouldn’t normally associate with small businesses. Still, anyone can start a business these …
A client of ours recently wrote asking for a press release to promote an eBook we developed about six months ago. The eBook was done, she had her ducks in a row and she was ready to push out a press release to get some coverage. But she wanted it overnight. Now we can accommodate …
How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases Read More »
At Great Leap Studios, we often research keywords for our clients, and we tend to know how to find and develop content plans based on those keywords. In general, we’ve been very successful – most of the content we write works exactly as planned, and the keywords we target tend to be profitable. But every …
Case Study Story: Keywords You May Not Have Considered Read More »
Becoming a successful content writer is not easy. As tempting as it is as a career (flexible schedule, good pay, fun work), it also requires a level of personal motivation and effort that most people cannot handle without someone looking over their shoulder. That’s why as soon as you start content writing, you should give …
Content Writer Tip: The Short, Imaginary Deadline Read More »
Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that will have the biggest impact?” …
How to Get a Guest Post on a Major Industry Site Read More »
Our industry is one that seems easy on the surface but is much harder in practice. Many, many people want to become content writers because of the freedom, fun, and simplicity of writing. The vast majority fail miserably, with many quitting within the first month. It’s not that writing is necessarily difficult – although it …
One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials. …
