Blog

Developing Your Local Presence in the Greater Sacramento Area

Content marketing is one of the many tools that you can use to hit a national or international audience. But most companies do not need to market themselves nationally. Most businesses are trying to compete locally, because there is enough business locally to help them grow exponentially and spread...

What Are Google’s Vulnerabilities?

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty...

An 11 Year Old Explains Content Marketing for the Layman

Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.

Mobile is Coming: Are You Ready?

Today, Google is going through a major update. As more and more users switch to mobile search, Google is going to improve the search engine rank of websites that are "mobile ready" - websites with a responsive web design that look great on mobile phones. While almost all SEO techniques in the past...

How to Create an SEO Friendly Website with Ease

When someone calls me to ask about content and SEO, one of the first questions they ask is what an "SEO friendly" website means, and why it benefits them. Recently I had this conversation with a photographer, but the reality is that you can easily adjust this information depending on the industry....

Developing the Best Real Estate Website Outline for SEO

Yesterday afternoon I was given the opportunity to speak to the Sacramento Realtor Association's Folsom Tour. It was a group of about 40 to 60 real estate agents, and before they went out to tour some of the homes in Folsom that have been put on the market, I spoke with them about the benefits of...

Mortgage Content Writing | Mortgage Broker SEO and Online Marketing

When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to...

Real Estate Blogging: It’s Not As Much As It Sounds

Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO,...

Folsom Blog Writing | Blog Management Services in Folsom/Sacramento

There are many different components to an online marketing campaign. There is the development of main site pages - pages that are specifically relevant to potential customers - as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog...

Real Estate Content Writing and Marketing from Great Leap Studios

The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led...