Facebook has become such an integral part of a small business’s marketing arsenal that there are tens of thousands of businesses that have a Facebook Page and no website or blog. Yet, simply having a Facebook Page is not enough to capitalize on the many benefits such a page has to offer.
Your Facebook Page needs to be updated regularly, and you need to engage with your fans and produce interesting, feature-rich content that will drive traffic to your website. That’s why you need a company like Great Leap Studios on your side, helping you develop a foundation for your social presence and engage with people in new and exciting ways. If you are interested in learning more about the benefits of working with a professional social media content marketing firm for your Facebook Page, contact us today.
Our Approach to Facebook
Facebook is huge. With close to a billion users and millions of businesses and brands represented on the site, it is a massive hub for consumers and product creators alike and if used properly, it is an incredibly valuable commodity to you and your company.
That’s why we start from the ground up. The first step is to perform a thorough evaluation of your Facebook Page, making notes of important factors that can be upgraded or changed to benefit your interaction with fans. Things we look for include mismatched brand identity, lack of images, missing or inactive links, low fan counts, and details missing from your info page.
We then work to develop a plan for how best to capitalize on the tools available through Facebook, including use of Insights, Facebook advertising, Fangating, and general content development. From creation of videos to match the specific services on your business website to in-depth content development to provide useful information to your readers and prospects, we will create a plan that we can follow and measure for success over a 1-3 month period.
Getting the Most Out of Your Facebook Page
The ultimate goal in developing a strong Facebook presence is to engage with your customers and prospects and create a brand that transcends your website. You want a built-in audience that will eagerly await your next product or service announcement and that will advocate for your brand.
That’s what Great Leap Studios can help you do. Contact us today to learn more about our Facebook Fan Page services.