Twitter is a deceptive platform. At first glance, it seems as though it should only take a few minutes of your time each day – enough to post a handful of short 140 character tweets. However, once you start to use it, even if you see positive results quickly, the time commitment increases dramatically.
For this reason, many companies turn to us for their Twitter account management. We have been actively working with companies in multiple industries for many years to write targeted, content rich tweets that will engage their audiences and build their follower lists. We also provide management services to keep track of incoming mentions and retweets and to ensure optimal engagement between you and your followers.
Why Twitter Matters
Twitter isn’t the only social media platform out there, but it is one of the most effective when it comes to generating active, engaged leads. Additionally, the content you post on Twitter can quickly go viral and create a rush of traffic back to your website, increasing your search rankings organically and socially – the perfect combination.
The problem is not Twitter’s relevance but the time it takes to benefit from your investment. Twitter is deceptively simple to use and as a result, often nibbles away at time you could be using elsewhere in your business. Yet, the benefits are still plentiful. A professional social media management and content development firm can ensure you receive the benefits of a well run Twitter feed without the drawback of spending your personal time on it.
Our Approach To Twitter
Our approach to Twitter is three fold. It includes:
Balanced Content Development
Integration of Off-Site Content Marketing
Constant Interaction and Community Growing
In short, the goal is to produce interesting high quality content that is likely to be retweeted and then generate as much exposure for your feed as possible by following other people, responding to industry-related questions, asking your own questions and more.