Your target audience knows that solar energy is a safe and potentially cost efficient alternative to gas and oil, but very few know how solar power works, why it’s useful, how effective it is, and exactly how much money solar power can save them. Were you to ask them, they probably couldn’t tell one solar power service from another.
So what do they do?
They search for a keyword that’s relevant to them in their city, visit the first website that comes up, and use that service if it interests them. They rely on Google or Bing to tell them which solar installation service is best for their needs.
What This Means For You
As a company that delivers green energy solutions to your customers, you need a way to reach those people – a marketing strategy that attracts leads looking for a natural energy system, and a website that shows up first for their searches.
You want anyone interested in solar panels for their home to find your company first and to make a smart buying decision. That’s why an investment in content marketing is a good idea.
Become the First Choice for Solar Power in Your City
Solar energy is one of the best ways to improve a home’s value, reduce its carbon footprint, and decrease monthly energy costs. But because new solar installation companies are being formed every month, you’re now in competition with dozens of green energy companies in your city.
To generate more leads and sales, you need to make sure that people find you first, and that they immediately recognize the benefits of your services. That’s why you need to strike now, and invest in content marketing that is sure to make an impact.
How We Develop Your Website’s Content Plan
Great Leap Studios generates smart, lead targeted content that helps search engines and potential customers alike immediately recognize the value of your services. We create:
- Informative articles
- Blog posts
- Press releases
- Valuable website content
- Guest posts
- Social media strategies
We ensure your website has the tools it needs to rank better than the competition so you attract potential customers in your local, state, or national area that will benefit from the green energy products you provide.
Already ranked well in Google? Content marketing helps you leverage your current ranking in a way that attracts more customers and builds relationships with existing leads.
Contact us today to learn more about our green and solar energy marketing services. Let us show you how you can start making more of an impact and improve your conversions today.