Micah

“Doctors Hate This” and Other Misleading Click Through Rate Statistics

"Are "weird tricks" what drive click through rates for web ads?" a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as a...

Meta Descriptions Are Useless for SEO (Sort Of)

What if I told you that the SEO box on your Wordpress site was a lie, and that all of those "Meta:" tags are simply a waste of time? It's been a common practice in the SEO world to enter meta tags. Business owners often request them when they're posting content themselves, and SEO companies ask...

Great Leap Blog – Still Active!

Some gnomes stole our website and turned it into a lair of evil, so we're working on fixing everything before posting new things on the blog in the event we need to go revert the website back to before the gnomes took over. Don't forget about us here at GLS in the meantime!

Examples of Day Care Content and Blog Post Ideas

Local businesses can potentially benefit even more than larger businesses from smaller content investments. There tends to be significantly less competition, the keywords are often stronger, and in many cases your competitors do not even have a website available. That is often the case with Day...

Sacramento Content Marketing | Sacramento SEO | Great Leap Studios

Great Leap Studios has always operated primarily online. Even though we were headquarted in New York, we have a writer in Seattle, a writer in California, and clients all over the world. But times are changing, and our headquarters is moving to the capital of California - Sacramento. While...

What is a Value Proposition?

Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is "value proposition." A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way...

Examples of Lawn Care Content and Blog Post Ideas

The lawn care industry is larger than it often seems. There are those that maintain lawns, those that design lawns, those that provide services that help lawns thrive, and so much more. Lawn care and landscaping businesses can be as small as a guy with a truck or as large as some of the most...

Examples of Data Security Content and Blog Post Ideas

Data security has become far more important than it was in past decades. From paper shredding to hard drive destruction to erasing data from the Internet, there is a need now for companies to specialize in these services in order to keep your information safe, and away from criminal behavior. It's...

Great Leap Studios Super Bowl Sale

Sunday is the Super Bowl, and if you have followed the GLS Twitter account, you've probably seen that I am excited. I grew up in Seattle, the Seahawks are my team, and win or lose I am going to love this game. Historic offense versus historic defense. It's going to be an incredible match up. So...

Long Term Thinking: Companies that Invest Now Have Massive ROI

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it...