How to Write a Promotional Article in Less than 45 Minutes

I got my start in content writing, so I’m always excited when the next topic on my list is content writing related. This time around, I want to talk about writing an article to promote your business. A lot of you need to do it – or at the very least find someone to do it – but you don’t know where to start. I’m here to tell you that a good article can come together in less than 45 minutes if you follow the right steps.

  1. Know the Topic – Never start writing until you have a clearly defined topic, preferably with a title. And “reasons pool cleaning is good” doesn’t work. It needs to be specific and target a particular need or concern of your target market. If you’re in pool cleaning, find “5 Reasons Pool Cleaning Should Be Done Weekly” – it’s specific, it answers a question, and it raises curiosity. Plus, it outlines what you need to write about, cutting away a lot of time you might spend guessing.
  2. Outline the Content – Next up, create a simple outline of what your article will contain. In the case of our pool cleaning article, you would need to come up with the “5 reasons”. If you were writing a how to article, you should outline the specific tasks that your readers need to perform. The outline might change when you start writing, but if you can clearly define every paragraph and list in your article now, the writing process will fly by much faster.
  3. Get at Least Three Resources – Unless you already know everything necessary to write your article, gather resources. Maybe you want to share statistics about fungal growth in pools or how dangerous they become when you cannot see the bottom. Find the statistics before you start writing. Beyond just finding those resources, jot down quick notes from them to help you when filling in your content outline.
  4. Start Writing – Now it’s time to write. Because you’ve already drafted an outline, done your research and know exactly what your reader hopes to get out of your article, this part should fly by. In case your typing speed doesn’t agree with that statement, here are some additional tips to speed things along:
  • Write in a secluded space with no distractions to keep yourself on point.
  • Disconnect from the Internet to keep yourself from getting carried away with research or simply distracted.
  • Just start typing and ignore any typos or errors you don’t like. It may be easier to go back and edit it at the end, once you’ve generated all the ideas floating around in your brain.

Once you’re done writing, it’s time to get that article polished and off to the websites that will send you traffic. To do this, start by reading it out loud. This will do two things – first it will help you better understand your voice and fall into a groove when writing. Second, it will call attention to anything that just doesn’t work in the text – if it sounds wrong aloud, it doesn’t work in text.

I know this seems like a lot of steps and the first couple times you do it, you’ll likely go well over the 20 minute limit, but by streamlining the writing process, I can guarantee you’ll start whipping out articles faster and faster until you could write three or four of them an hour.