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How 10 Hours May Have Helped An Engineering Company Earn Millions

A few weeks ago, we were contacted by a local engineering company in the military and air travel fields. The company’s net earnings had increased 150% from the year before, with a revenue well over $10,000,000. But the company was receiving all of its clients through offline means: Referrals Trade Shows Sales Calls They had …

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Complementing Your Content Marketing with Adwords and Social Media

Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants …

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So You Only Have $100 Per Month for Marketing – Now What?

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on …

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Ad Retargeting and Content Writing – The Perfect Dual Strategy

Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly complementary duo – ad retargeting and content marketing. …

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Content Marketing vs. PPC – Short and Long Term Benefits

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to …

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