Advertising

How 10 Hours May Have Helped An Engineering Company Earn Millions
How 10 Hours May Have Helped An Engineering Company Earn Millions 150 150 Great Leap Studios

A few weeks ago, we were contacted by a local engineering company in the military and air travel fields. The company’s net earnings had increased 150% from the year before, with a revenue well over $10,000,000. But the company was receiving all of its clients through offline means: Referrals Trade Shows Sales Calls They had a website, and they ran Google Adwords, but sales team could recall zero – not one – lead collected through…

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“Doctors Hate This” and Other Misleading Click Through Rate Statistics
“Doctors Hate This” and Other Misleading Click Through Rate Statistics 150 150 Great Leap Studios

“Are “weird tricks” what drive click through rates for web ads?” a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as a result of one of these weird tricks. Some links look like part of the website, and when you try…

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Complementing Your Content Marketing with Adwords and Social Media
Complementing Your Content Marketing with Adwords and Social Media 150 150 Great Leap Studios

Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants to verify that you’re not spam, that the content is yours, etc. So what can you do in the interim?…

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Capitalizing on a New Niche without Overspending
Capitalizing on a New Niche without Overspending 150 150 Great Leap Studios

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act fast enough to corner the market. There are a few problems with this strategy, however. First, if it’s not immediately…

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So You Only Have $100 Per Month for Marketing – Now What?
So You Only Have $100 Per Month for Marketing – Now What? 150 150 Great Leap Studios

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on your mind. You want the best for your business and you’re eager to grow, sure, but you have a budget…

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Ad Retargeting and Content Writing – The Perfect Dual Strategy
Ad Retargeting and Content Writing – The Perfect Dual Strategy 150 150 Great Leap Studios

Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly complementary duo – ad retargeting and content marketing. What is Ad Retargeting? If you browse the web at all, you’ve been subjected to what’s known as “Ad Retargeting.”…

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How Paid Advertisements Can Be Used to Split Test
How Paid Advertisements Can Be Used to Split Test 150 150 Great Leap Studios

Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get maybe 3 leads out of it. For that same budget, they could have the largest website in their industry online,…

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Content Marketing vs. PPC – Short and Long Term Benefits
Content Marketing vs. PPC – Short and Long Term Benefits 150 150 Great Leap Studios

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to get targeted leads that will provide them with an immediate payoff. But if you have a very limited online marketing…

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How Content Marketing Improves An Ad Retargeting Program
How Content Marketing Improves An Ad Retargeting Program 150 150 Great Leap Studios

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you did a Google Search for “Las Vegas hotels,” you’re more likely to see advertisements for various Las Vegas hotels. Companies use cookies and search history…

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Text Based In-Site Advertising – Putting Your Content to Use
Text Based In-Site Advertising – Putting Your Content to Use 150 150 Great Leap Studios

Companies that invest in content will eventually see a great deal of success, and many of the pages they’ve added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about your company. Many companies do this through photo ads, or a large header so that visitors click to the front page. But…

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