Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from, …
Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes. …
We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It’s amazing how many advantages tourism companies have for online marketing: Potential customers need to …
Examples of Tourism and Travel Content and Blog Post Ideas Read More »
One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as …
Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity …
When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn’t appear to …
Many of the companies that turn to us for content have already started a website and created a blog that they simply can’t keep up on their own. Often some intern or non-writer fills it with a few basic, boring posts and then forgot about it, updating it once a month or so with some …
It’s not all the time that we tell other people how to make content without our help. We know that our writing will get you results, because we’ve been providing high output, high quality writing for a combined 10 years between us, and the amount you save in time is well worth the cost of …
How to Easily Run a Blog – An Example Using Antique Stores Read More »
Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get …
10 Crucial WordPress Plugins for Business Owners Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that …
