Copywriting Archives - Page 2 of 4

Pepper Your Phone Number Around Emergency Services

Copywriting / July 12, 2016

At Great Leap Studios, home services represents a large percentage of our client base. These include industries like pest control, lawn care, home construction, electricians, plumbers, and more. Many of these industries, particularly: Plumbers Locksmiths Restoration Companies And several others, all offer emergency, 24 hour a day services to handle issues like flooding, home lockouts, …

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Planning Your 2015 Content Writing Budget

Copywriting / December 18, 2014

2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts – …

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Pain Points and Psychotherapy SEO

Copywriting / November 25, 2013

Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and …

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3 Cheap Places to Find Content Ideas

Copywriting / October 21, 2013

If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique …

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10 Best Podcasts for Small Business Owners

Content Marketing, Copywriting, PR / October 17, 2013

In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are …

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How to Write a Long Article for Your Website

Copywriting / October 15, 2013

Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building …

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One on One Customer Service with Content

Copywriting / October 15, 2013

What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to …

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Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy

Content Marketing, Copywriting / October 10, 2013

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. …

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Three Things Every Website Visitor NEEDS to See Before Contacting You

Copywriting / October 3, 2013

What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to …

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5 Tips for New Content Writers

Copywriting / September 23, 2013

Our industry is one that seems easy on the surface but is much harder in practice. Many, many people want to become content writers because of the freedom, fun, and simplicity of writing. The vast majority fail miserably, with many quitting within the first month. It’s not that writing is necessarily difficult – although it …

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