About 5 months ago, I created a research post on pest control marketing, specifically looking at what it takes to complete in online marketing and branding for pest control. I chose the Staten Island area, because it’s a fairly large area without a large online branding presence. Five months seems to be a decent time …
An Update on Staten Island Pest Control Marketing Read More »
Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they …
The Death of SEO: Introduction to Content Writing in a Post Search Engine World Read More »
YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don’t have a website, this may seem like a steal. After all, you get an attractive, mobile ready website almost instantly, …
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to …
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
Google’s pagerank is fluid. It updates constantly through its web crawlers and it’s not really a number, but a mathematical generation of value that can change any given minute of any given day. But Google does release a “pagerank” every three months or so – a numerical representation of your current rank in the Google …
2012 November Google Pagerank Update Expected Soon Read More »
Quick post for today, but answering a common question that people have about the future of search – whether or not the most popular search engines can ever be beaten. Spoiler Alert! The answer is yes. Take DuckDuckGo.com, for example. It’s a simple search engine with no ads that doesn’t track your search history. It …
