There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites.
But at its core, what you need most is content. Content is how Google knows your website has information. Content is what drives readers to your site. Content is how you build authority. Search engine algorithms are designed to find great content, and the more great content you have the better your website will rank.
The Value of Content Packages
Content is our specially. It’s what we do best, which is advantageous to clients since content is what they need most.
But interestingly, very few companies are ready to commit to content. Most want to see small, incremental changes in their website, and wait for those results to start coming in before they add more writing, and often they focus more on website design then on the content itself.
The reality is that content is the key to success in online marketing, and the more content you are willing to add to your site, the better it will do. Content can be added in a lot of ways:
- Informative article sections
- Product descriptions
- Blog articles
- Category pages
- Website pages
By investing in content from the beginning, you make marketing your site much easier, and allow search engines to find value in your website. In addition, content packages allow you to:
- Get a large amount of content at once. Budgets and priorities are constantly changing in marketing, but since content is the most important part of your strategy, getting as much content as you can in the beginning is a great investment in the future.
- Get content at a discount. The more you order, the more Great Leap and other SEO companies are willing to give you a discount, as it allows us (and them, but forget about them) to focus on one topic, which saves some research time.
- Populate your pages. It’s not ideal for customers to visit your website and see 10 pages of great content and nothing else. The more pages on your site providing valuable content, the better the user experience.
Website copy is the key to success online, and investing in content packages can put you on the fast track to success in online marketing.