Content Marketing vs. SEO – Is There a Difference?

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO.

People like buzzwords, so for the past several years, the term “SEO” has been used to describe the methodologies involved in improving website search engine ranks.

SEO, however, has never had a truly specific meaning. There has always been a great deal involved in the development of an SEO-centric website, including things like:

  • Sitemap Development
  • Link Building
  • Keyword Meta Tags

And more. All of them are interesting, and they all had some effect on the way your website ranks in search engines.

But what we’ve found, and what Google itself has confirmed, is that above all else the most important tool for ranking well in search engines is content – quality, informative, content. Every update (Panda, Penguin) that Google has made in the past several years has all been designed to reward websites with valuable, interesting content, and punish those that try to take advantage of other SEO strategies.

Sitemaps, meta tags – these are still important, but they’re barely as important as content, and someday they may become obsolete. Search engines want to know that your website offers valuable content – content that we at Great Leap Studios provide. Whether it’s your home page and main pages, or an article directory, or a blog, or any other area of your website, we provide quality content in high quantities to ensure that you’re building your website in a way that search engine algorithms love.

In that sense, while are generally providing content, we are really providing you with SEO. We prefer to call ourselves a content marketing company, because we provide the content that will position your website for long term success. When you invest in content you’re investing in your present and your future, and your search engine rank is very likely to improve as a result.

Hopefully this helps explain the difference between content marketing and SEO. Feel free and leave a comment if you have any questions, or contact us today to discuss your content needs.