As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years.
But while more and more consumers are aware they need solar, far fewer have any understanding of solar companies. That is why online marketing for solar power is so important. You want to make sure that potential customers find you, and once they do, you want to make sure that they trust you enough to choose you for their solar power needs.
In order to do that, you need content. Great Leap Studios is a solar power SEO and content marketing company that writes content for solar companies – as well as many green energy industries – to help you market your business. But we also know that sometimes you want to try content yourself. For you to do that, you need ideas.
Why Solar Content Writing is Important
Search engines prioritize websites that have a high quantity of high quality, valuable content aimed at consumers. Though it is possible to compete without content, websites that invest in blogs, website pages, long informative guides, and more are far more likely to show up high in search engines than websites that do not.
But solar content has power beyond those benefits. Solar is still a new topic that isn’t widely understood, and theer are dozens of solar companies popping up in order to take advantage of its popularity. Most potential customers simply want to be more informed to make an educated decision for themselves.
By creating content, you will be much more available to your clients and you can easily address questions or concerns. When creating a strong presence online that provides potential customers with the information they are looking for, you establish trust and increase the likelihood of retention.
Generating leads and sales will improve with the adoption of online content marketing and the more you invest in it, the more likely your website will receive more visitors and generate more calls.
Content for the Solar Industry
We work in content writing, and even we know that it can be hard to come up with new topics and ideas for content writing – especially blog post ideas, which tend to delve into more specific topics. But you also don’t want to repeat yourself, which means that it is important to really try to imagine specific topics that may be of interest to consumers.
The following are some broad categories to consider with the hopes that each topic will generate multiple ideas for topics that you can write about for your solar blog.
- Current Advancements in Natural Energy Science (News)
- Types of Green Energy
- Climate Change Information
- Environmental Impact of Solar Energy
- Energy Bill Support
- Net Metering
- Understanding Types of Panels, Components, and Installation
- Science of Solar
- Information about Tax Rebates and Grants
- Information on Solar Alignment and Problem Solving
- Commercial Solar Information
- Ways to Save on Energy Bills/Use Less Energy
These are only a fraction of the ideas that are available, but each one has the potential to dive into multiple topics, giving you hundreds of pages of content to choose from with the right ideas.
Solar content is critical in this current day to make you more competitive and stand out as this is a largely growing industry. It is important you invest the time and money into online marketing as many people who are unaware of all the factors of solar energy often look towards the internet to figure out what the topic is about.
The Future of Solar
Studies show that, as climate change gets worse, more Americans prefer investing in high-quality products that produce a small environmental footprint. This means there is a large potential client base out available. If you market yourself correctly by being informative and building trust, you are putting yourself at a significant advantage. For more information about how to improve your online marketing strategies, or for help with content writing, please contact Great Leap Studios today.