Pick a Topic, Any Topic, I Won’t Look

As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.

The reality is that rarely do we need to know anything about a topic in order to write a quality informative article about it. When it comes to copywriting, three things invariably hold true:

1)      The Topic is Not That Complicated

Let’s be honest – how complicated is the topic, really? The question is not “how difficult is it to do your job” but “how difficult is it to talk about what you do?” I don’t know how to use the critical incident technique to create a customer lens in order to design satisfaction surveys, but I do know how to explain what the critical incident technique is, how to use it, and the benefits of using the technique for satisfaction surveys. Great copywriters know how to work with what they do know or are able to learn, and can turn it into something that legitimately helps the reader and improves your search engine ranking.

2)      Edumacation

One of the best parts of being a copywriter is that when we don’t know something, we learn it. There are countless articles that explain the topic in great detail. We read those articles. We learn about the topic. We write about it and/or use it to impress the ladies. In many ways it really is that simple, provided you hire copywriters that have an IQ above that of a squirrel, and rest assured, we win at least 80% of our chess games against squirrels.

3)      Technical Schmenical

If you want technical sounding information for experts in the field, we can, have, and will do that for you, but skip to the next paragraph because this current paragraph isn’t about you. For the rest of you, 90% of our clients aren’t appealing to experts in a field. They’re appealing to the Average Joe and Arithmetic Mean Jane.

Those that work in the field don’t want someone that is going to use big industry words and smaller, complicated words. They want someone that knows how to explain it to the average person. As non-experts in the field but super-experts at writing, we avoid using complicated industry terminology and relate the content to the average person.

Yes, We Can Write About That

We’ve written about so many topics that listing them all would break the Internet. Chances are we can write about your topic as well. We understand that you have concerns about the ability for a writer to craft content about a topic in a field they are unfamiliar with, but all it takes is a little bit of research and a few references, and you’ll have the high quality content you need to hook your readers.