Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create programs to replace writing.
Will Artificial Intelligence Take Over Writing?
Recently I was in a long discussion with a friend whose job has become largely automated. He hypothesized that website content writing would be replaced in the next decade. He pointed to articles written for the stock market that largely used an automated script to update people on changes in the market.
While I agree that some forms of writing will be replaced with automation, the good news is that marketing writing will not. But that is likely because it is very likely that there will soon be a shift in the market, and it’s one that businesses may want to prepare for now.
About AI And Content Writing
Writing is difficult. Many businesses struggle to find people to write effectively. That’s why AI has already been invented to help create content. These automated services uses Natural Language Generation Software to put out stories to the public. Often, these articles consist of the who, what, when, where, and how.
It’s effective when you’re giving people facts. While the language itself is not necessarily “great,” it’s likely that language will improve in the next 10 years or so to be more useful as a tool for creating quick content.
But what it will be best for isn’t creative writing. It will be best for things that have easily obtainable facts that need to be placed into words. Like news stories and data updates.
Why Relying on Robots is Unconventional for Content
Without humans, content lacks emotion. And it’s not just because they’re robots, but because automation cannot think creatively. If the main goal is simply to get information out to the public as soon as possible, then automated writing is beneficial. However, for the purposes of marketing and SEO, it’s not necessarily advantageous.
Robots will not be able to provide you with:
- Original, thoughtful content – Robots must be programmed to write because they don’t have free thought. Regardless of how much variety and language programmers will equip this technology with, they will never be able to produce content that is thoughtful, and by definition none of it will ever be truly “unique.”
- Emotional details – Humans write with emotion. They’re capable of coming up with special ideas that identify with the human experience. They understand metaphor. Having a sense of the human experience allows you to connect with others, which makes your content more enjoyable.
- Storytelling capabilities – Anyone who reads books knows that a good book never simply sticks to stating the facts and calling it good. You must inject details and thoughts in order to keep the reader entertained. Robots simply prioritize getting the story out; they’re incapable of painting a picture.
- Tone of voice – Artificial intelligence will struggle to create tone of voice because they have none. This is an extremely important quality as this separates you as a writer from other writers. As a result, the content created is unique and distinguishable.
- Keeping the target audience in mind – Robots, as we have discussed, don’t understand who they are writing for. In content writing, especially, it is important to recognize who you are targeting as they are your market. By keeping their thoughts and feelings in mind, you can cater to their emotions and needs, which AI could never do.
AI will be able to create content, but it won’t be able to create content that is genuinely geared towards a reader, and it will struggle considerably with creative content.
Getting Ahead of AI Content Writing
Now, some businesses are still at risk. If your company doesn’t invest in content writing, or chooses low quality or “boring” content writing, it is possible for a future where someone with great programming skills can come in and defeat you with automated content writing software.
But you can protect yourself by investing in unique content. And, if you’re feeling bold, you can go a step further and invest in CREATIVE content. While right now we do a lot of traditional content writing, I do believe that the future is going to be one where creative writing carries the most value, and while today is not necessarily that time, some businesses may want to consider moving towards more creative styles to protect themselves from this future and build a more relatable brand in the present.
Eventually, AI may take over writing just as it takes over everything else. But that day is a long ways away. Until then, the best way to protect yourself from changes in automation and also compete with companies in the present is to consider high quality content writers. Contact Great Leap Studios today to learn more.