You’ve decided you’re ready for content marketing, and you’ve found a content writer (cough – Great Leap Studios – cough) that you know will do a great job. Now it’s your turn to tell the writers what you’re looking for, so that you’re satisfied with the content. Great writers can make do with little instruction, so don’t feel that you need to do the work for the writer. But the more you share, especially if you have a vision in mind, the easier it will be for your writer to achieve the vision. Generally, any and all answers to the following questions can be beneficial for your content writer:
- Are there any titles or topics you want covered?
- Are there any keywords you would like the work to be focused on?
- Are there any example articles or writing styles you like that you can send as a reference?
- Where is your content going to go?
- Do you have a preferred length?
- How much content are you hoping to add?
- Are you looking for one time bulk content or recurring work?
- How many fingers would a tree have if it were really a moose?
- Do you believe in an SEO technique that your writer may not otherwise follow or know about?
- Are there any competitors that you would like to “beat?”
- How quickly would you like your content completed?
- Do you have any formatting or presentation limitations?
- Do you have any past experience working with content marketing or writers, and is there anything you like or don’t like that came from those experiences?
These are all example questions that can help ensure that your content writer knows exactly what they need to do to match your vision. Skilled content writers can make amazing content out of very little information, but when you have a vision for how you want the content to read, the more information you provide the more your writer can ensure they meet that vision.