Outsourcing Marketing: Why It Makes Sense for Small Businesses to Partner with a Marketing Company

As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively may not be a possibility.

The good news is that there is no reason that you have to handle marketing entirely on your own. There are many options for marketing companies, and while there is a financial investment to working with an external marketing team, trying to handle marketing on your own can actually be costing you more money.

The Case for Using an External Marketing Company

A partnership with a marketing company can be structured differently depending on the company and your needs. At Great Leap Studios, we act like your in-house marketing department by determining and executing your marketing plan.

Unlike managing your small business marketing on your own, relying on a company provides:

  • Marketing Expertise

Digital marketing can have a steep learning curve. There are tools available to help with the technical aspect, but a marketer may still need to know SEO, writing skills, Google Adwords, and other technology that relies on training and experience.

Trusting your small business marketing to an experienced team eliminates the time you would need to learn all the necessary skills, and enables you to see results sooner without trial and error.

  • Management Time

Effective digital marketing requires ongoing work. You will need to add new content to your website and social media pages. Any ad campaigns need monitoring and adjustments. A marketing company can take care of all these details so you can focus on the other parts of your business.

  • Financial Return

Because an experienced marketer knows what works for your industry and goals, they can target your audiences better and secure higher conversion rates for each dollar spent. This includes both ads and the cost of time spent on other marketing activities.

Even if you are not spending money when you run your own social media platforms, the time you spend doing so costs you money. The work of a great marketing company will pay for itself in financial return.

How to Choose the Right Marketing Company for Your Business

Deciding to utilize a marketing company for small business will require some searching. You want to choose a team that is invested in your goals, has experience and a history of getting results, and has reasonable rates. Some companies will require quite a bit of your input and supervision while others will let you be hands off with marketing.

At Great Leap Studios, for instance, we perform the same work as an in-house marketing team would. We build a personalized marketing plan for your small business and use a variety of services to help reach your goals, such as content writing, website design, social media, and more. If you have been considering partnering with a marketing team, contact us to find out more.