The Internet has changed a lot about the actual cost of doing business for companies that have websites generating large percentages of their revenue. So it’s only natural to wonder – when you can automate and replace certain positions to reduce expenses?
While it’s probably not best to file your entire sales staff any time soon, there are very real benefits to be had from cutting back on your overall sales budget and investing it into content marketing.
Finding the Best Balance of Expense and Revenue Online
Content marketing is a long term strategy. Sales is a mid-range strategy. And you can’t convert all those leads to sales without a staff in place to knock phone calls out of the park.
But do you need 5 sales people making dozens of phone calls every week? This week we talk about how to cut costs for things like prospecting and lead generation/verification by investing more heavily in a website that really helps your prospects and customers get more out of your company.
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