Podcast Episode 3 – Fire Your Sales Staff



The Internet has changed a lot about the actual cost of doing business for companies that have websites generating large percentages of their revenue. So it’s only natural to wonder – when you can automate and replace certain positions to reduce expenses?

While it’s probably not best to file your entire sales staff any time soon, there are very real benefits to be had from cutting back on your overall sales budget and investing it into content marketing.

Finding the Best Balance of Expense and Revenue Online

Content marketing is a long term strategy. Sales is a mid-range strategy. And you can’t convert all those leads to sales without a staff in place to knock phone calls out of the park.

But do you need 5 sales people making dozens of phone calls every week? This week we talk about how to cut costs for things like prospecting and lead generation/verification by investing more heavily in a website that really helps your prospects and customers get more out of your company.

Check us out on iTunes as well for weekly updates or connect with us on Facebook and Twitter for updates whenever a new episode is ready.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios (https://GreatLeapStudios.com) and High Volt Digital (https://HighVoltDigital.com).
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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