Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim – they look at those phones, they look at iPhones, they look at cheaper phones, and they figure out which one they want most. Then the company profits.
Field Services and Convenience
For better or worse, the same cannot be said about all companies. There are many industries – most notably those in field services – where the difference in products isn’t well known by the consumer. Instead, decisions are made based on convenience. First they need to find your business, then they need to decide to use it based on gut feeling.
If you’re one of these types of businesses, you need to make sure that you’re the first company they find, and that you give them a reason to believe you can help them with their problem. Being a superior service is great, but it’s almost more important to simply make sure tht they find you in the first place.
Locksmith SEO and Content Marketing
Today we’re focusing on locksmiths, which are a great example of this type of business. Ask the average person what the difference between any two locksmith companies is and you’re likely to get a blank stare, because to the average consumer all locksmiths are the same. That’s why as a locksmith company, the best way for you to grow and expand your business is to make sure that someone in need is able to find you.
That’s why you should strongly consider investing in content marketing for locksmiths. Content marketing is a form of SEO that is perfect for locksmiths. It involves adding pages and pages of informative content to your websites – content that is keyword optimized and shows search engines that you’re an authority in the area. Locksmith content marketing is incredibly advantageous, as it helps you:
- Rank Well in Search Engines – Content marketing is the best way to rank well in local searches. By adding high quality optimized content to your website, search engines will see that your site has value, and they’ll improve how high you show up in search engines. The higher you are, the more likely you are to get visitors – and business.
- Establish Trust – The more someone trusts your company, the more likely they are to use your services. Content marketing involves adding interesting, helpful content to your website that shows visitors that you’re an expert and helps them trust that you can provide them with the services they need.
- Specific Keyword Targeting – Individual pages also allow you to target specific keywords that potential clients might search for, such as “emergency locksmith.” Those keywords are less competitive, and yet they have the potential to attract numerous customers that are in need of your services.
Delivering superior service is important. Word of mouth is still a valuable tool for the locksmith business, and nowadays people can review your site online. The better your reputation, the easier it is to attract business.
But locksmith SEO may be the key tool that your business needs to get ahead and grow. Nearly everyone that needs a locksmith will search online. If you’re on the front page in your city, you are far more likely to get their business. Contact us today to find out more.