At Great Leap Studios, we work with a lot of underrepresented companies that tend to avoid SEO and marketing. These are companies that either were unaware of the benefits of marketing online, or simply believed that they couldn’t afford it.
But the truth is that nearly every company can benefit greatly from content marketing and SEO. Your business – whether it’s a multinational corporation or a local coffee shop – will benefit from marketing. If you show up high for relevant search terms, you will improve your revenue, guaranteed.
The Value of Mold Inspection SEO
In this case, I want to highlight a business that rarely markets itself online – mold inspection and removal services. This is a business that still relies on newspaper advertisements, word of mouth, the yellow pages, and more.
It’s not that these companies don’t have websites. Some of them even have Twitter accounts. The problem is that they rarely market their websites, instead using them as a placeholder to get business.
But here’s the reality of marketing mold inspection: the average homeowner understands nothing about mold removal. All they know is that they want someone local to come to their home and solve their mold problem. They are going to do a brief search online, they’re going to find the first few websites that show up, and they’re going to make a decision based on those websites.
For better or worse, the average person can’t tell the difference between mold inspection companies. So you need to give them another reason to choose your company.
Developing a Mold Inspection Website
It’s with that in mind that creating a quality mold service website that shows up high in search engine ranks becomes one of the most effective ways to attract new customers. You want to:
- Show up ahead of your competitors.
- Show that you have expertise to help clients understand your business.
- Show that you’re a company that they can trust.
If you can be one of the first companies they find and also have a website that attracts their business, you’ll get nearly every online lead there is. Your mold inspection content marketing will generate countless customers, allowing you to not only earn more revenue, but also save money in other areas of marketing as well.
Most people search for local businesses online. If your company is the one they find, you’ll receive more business. That’s the benefit of marketing on the internet, and that’s the benefit of ensuring that you utilize mold business SEO to improve your ranking in search engine results.
Low Budget Marketing
Now, there is often the problem of budget. But remember, for most cities, there is also less competition, so you need less content than a highly competitive industry would. Your marketing budget has the potential to go much further than other businesses.
Even though your budget may be small, there are many options that can account for this. For example, you can simply add content on a monthly basis in low quantity and build your website slowly. Since competition is low, this slower method is likely to be more effective than it would be for other businesses, and when you see an increase in your revenue you can start investing more as needed.
Our company also offers website partnership options. For select cities, we’ll create a website for you for free for 3 months and at the end of the three months you can rent it for a low monthly cost, so that you don’t have to invest any money up front and no obligation.
You can also simply find an SEO company like Great Leap Studios to provide the basic content, and then create blog posts yourself using tips and strategies that we can provide for you. There are countless ways that you can find content marketing and SEO to meet you budget.
So whether you are a mold removal company or another local business, you can benefit from showing up high in search engines results. Contact us today to learn more.